Tuesday, July 6, 2021

Opinion Today: The Jeff Bezos paradox

A glimpse into Amazon's post-Bezos future.
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By Eleanor Barkhorn

Staff Editor, Opinion

It's a big week at Amazon. Jeff Bezos, the company's founder, is stepping down as C.E.O. Bezos announced he'd be doing this back in February, so we've had a few months to think about who we wanted to reflect on his legacy for The Times. One person was obvious: Brad Stone.

Stone has written two books on Amazon and along the way has gained insights into Bezos and his company that few other journalists have.

In an essay for us, he identifies what he calls "the Bezos paradox": "As the fortunes of the company and its founder have increased, their public images have taken a beating."

I've certainly noticed this in my own life. Thanks to dogged reporting by my Times colleagues, I'm aware of the harrowing working conditions at Amazon's warehouses and corporate offices. But I also use countless Amazon products, from Prime delivery for diapers to Prime Video for episodes of "Catastrophe."

Stone says the root of both Amazon's ubiquity and its declining reputation are "byproducts of Mr. Bezos' personality — his towering intellect, along with a notable deficit of empathy and fear of stasis."

What does this mean for the post-Bezos future of Amazon? Perhaps an opportunity to finally exhibit some empathy. As for Bezos's post-Amazon future, Stone writes, "He is likely to apply the same roaming curiosity and intolerance for stasis to his life outside Amazon that he did for his career inside it."

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